Business Success
20Dec
Tenant Goes Viral

A new game created by one of our tenants to promote Phones4U has been played more than two million times in just two weeks.
Zombies Ate My Phone was developed by KUSBP tenant Koko Digital to raise awareness of Phones4U's 'Missing our deals will haunt you' advertising campaign.
It has been played 2.25 million times in the two weeks since it was launched. The viral game is set in a shopping centre where players can choose from weapons including water balloons, fire extinguishers and vinyl records to fight off their undead foes and rescue their friends.Chris Steele, director at Keele-based Koko, said: "The game has been one of the most enjoyable we've worked on, and is probably the funniest we've created, taking elements from Shaun Of The Dead and other zombie films. The Facebook version gives players the option to choose which friends they rescue and which friends they don't, which has gone down really well.
"It was designed to tie in with Phones4U's current TV ad campaign and printed marketing materials, and has been a great success so far, helping them build a huge database of potential customers and diverting lots of traffic to their website."
Filed under: Tenants Posted at 09:13
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